Privacy Policy
This Privacy Policy explains how Well Played Media, Unipessoal LDA ("we", "us"), operator of Asinodays, collects, uses, discloses and protects your personal information, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario requirements.
Last updated: 8 June 2026
1. Information we collect
- Identity & contact: name, date of birth, address, email, phone.
- Verification (KYC/AML): government ID, proof of address, source-of-funds where required.
- Account & play: login data, limits you set, gameplay and transaction history.
- Technical: IP address, device and browser data, cookies (see our Cookie Policy).
- Responsible-gaming: limit settings, self-exclusion status and related indicators.
2. Why we use it
- to create and manage your account and provide the Service;
- to verify your age and identity and meet AML obligations;
- to confirm you are eligible and located in Ontario;
- to detect signs of gambling-related harm and apply responsible-gaming tools;
- to prevent fraud, protect game integrity and keep the Service secure;
- to comply with legal and regulatory obligations (including the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario (iGO));
- with your consent, to send marketing communications.
3. Consent
We collect, use and disclose personal information with your knowledge and consent, except where the law permits or requires otherwise. Marketing is based on a separate, explicit opt-in that you can withdraw at any time; every commercial electronic message we send identifies us and includes an unsubscribe mechanism, consistent with Canada's Anti-Spam Legislation (CASL). Some processing (e.g. KYC/AML and regulatory reporting) is necessary to provide a regulated gambling service and cannot be opted out of while you hold an account. As required by our regulators, we also carry out automated monitoring of play and account activity to detect indicators of gambling-related harm, which may result in responsible-gaming messages, limits or other interventions on your account.
5. AML/CTF compliance & FINTRAC reporting
Well Played Media, Unipessoal LDA is required by the Proceeds of Crime (Money Laundering) and Terrorist Financing Act (PCMLTFA) to identify and verify players, monitor transactions, and report suspicious transactions and large cash transactions to FINTRAC. Personal data collected for these purposes is retained for a minimum of 7 years after the end of the business relationship or transaction.
PEP & sanctions screening: As part of our KYC and AML obligations, players are screened against Politically Exposed Persons (PEP), Heads of International Organisations (HIO) and sanctions lists. Enhanced due diligence applies to identified PEPs and HIOs.
6. Storage, transfers & retention
Personal information may be processed or stored by service providers, which could be located outside Ontario or Canada; where this happens, it may be subject to the laws of those jurisdictions, and we use contractual and other measures to ensure a comparable level of protection. We retain personal information only as long as necessary for the purposes described or as required by law. AML/KYC records are retained for a minimum of 7 years after the end of the business relationship or the transaction (PCMLTFA/FINTRAC requirement). When no longer required, information is securely deleted or anonymised.
7. Security
We use technical and organisational safeguards (such as encryption in transit, access controls and hashing of passwords) appropriate to the sensitivity of the information. No method of transmission or storage is completely secure, but we work to protect your data. If a privacy breach occurs that creates a real risk of significant harm to you, we will notify the Office of the Privacy Commissioner of Canada and affected individuals, and keep records of breaches, as required by PIPEDA.
8. Your rights
Subject to legal limits, you may request access to the personal information we hold about you and ask us to correct inaccuracies. You may withdraw marketing consent at any time. To make a request, contact our Privacy Officer at privacy@asinodays.co. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
9. Children
The Service is strictly for adults 19+. We do not knowingly collect personal information from anyone under 19. If we learn that we have, we will delete it.
10. Contact
Privacy Officer, Well Played Media, Unipessoal LDA
Email: privacy@asinodays.co
Address: Avenida Arriaga, N.º 30, 1.º Andar, Sala A, 9000-064 Funchal, Madeira, Portugal